Built for operators, by operators
Quoli was founded by ex-Daraz commerce operators after running social proof at scale and finding nothing premium enough on Shopify. Today we ship the reviews platform we wished we had.
From an agency desk, not a boardroom
Quoli started inside an ecommerce agency. Our team spent years building review flows, Klaviyo merge tags, and Meta UGC creative for Shopify brands. The reviews app was always the bottleneck: shallow Questions, no real attributes, AI that read like a chatbot, and pricing that jumped from a free tier straight to enterprise.
So we built the platform we wished existed. One that ships Questions, Attributes, Nuggets, UGC Ads, and brand-trained AI as dedicated products, not features. One with a free tier that genuinely covers small stores, and an Unlimited tier that fits 100K-order brands at the same published price as everyone else.
We launched in 2023. Today, more than 1,000 Shopify brands run social proof on Quoli, from local fashion brands in Karachi to global skincare names. The pitch hasn't changed: reviews are the highest converting form of social proof. Treat them like a product, not a widget.
How we operate
A handful of principles we hold to, in product and in support. Boring on paper, decisive in practice.
Most apps treat reviews as a star rating bolted to the PDP. We treat them as a platform. Questions, vertical Attributes, Nuggets, UGC Ads, and AI Replies are dedicated products, not feature flags.
Suites that match Quoli's depth typically charge $1,000+/month before they negotiate. Our Unlimited tier caps at $300/month with brand-trained AI, dedicated success manager, and unlimited orders included. Same capabilities, a third of the spend.
Our AI Replies train on your reviews, replies, FAQs, and product copy. The drafts read like you wrote them, not like a generic LLM did. That is the whole point of brand-trained.
We came from the agency side, watching merchants stitch reviews into ads, email, and product page. Quoli is the platform we wished we had when we were building those flows for clients.
Let your customers do the selling
Install free on Shopify. 14-day trial on every paid plan. White-glove migration on day one.