Mattress reviews that settle a big decision

MoltyFoam makes foam and spring mattresses, pillows, seat cushions and ranges for babies and new mothers. It moved its reviews to Quoli, asks every buyer for a review and keeps verified reviews in front of shoppers making one of the biggest purchases in the home.

Mattresses and sleep goodsMattresses, pillows and cushionsShopify

A MoltyOrtho mattress with two pillows on a white bed frame

2.1K+reviews collected

$42K+revenue attributed to Quoli

3%+review request submission rate

A big purchase with little proof

A mattress is bought once every several years, at a price that makes shoppers stop and think, and almost never after lying on it. Online, the questions are about firmness, back support and how it holds up after months of use, and the most convincing answers come from people who have already slept on it.

MoltyFoam sells mattresses alongside pillows, seat cushions and ranges for babies and new mothers. Its reviews sat in a previous app, and the move to Quoli had to keep that history while making reviews a bigger part of every product page.

IndustryMattresses and sleep goods

CatalogMattresses, pillows and cushions

StorefrontShopify

Quoli productsReviews, QI

Visit the MoltyFoam store

Reviews that carry a long buying decision

How a mattress brand keeps reviews in front of careful shoppers.

Mattress review history kept

Reviews from the previous app moved to Quoli, so every mattress kept its history from the first day.

Follow-ups for buyers who wait

Review requests go out by email after each order, with follow-ups for buyers who have not replied. Nearly every customer who clicks through to the review form submits a review.

Reviews in the sidebar and popup

The reviews widget on each product page leads engagement, with a review popup and a reviews sidebar close behind, so shoppers comparing mattresses keep meeting real reviews as they browse.

Sentiment on every mattress

QI reads every review and sorts it as positive, neutral or negative, so the team can track how each mattress is received without reading every review.

Proof for a big purchase

Product pages now carry 2.1K+ reviews, and shoppers comparing mattresses read them at every step, from the product page widget to the popup and the sidebar. For a purchase this size, that reading is part of how the decision gets made.

Quoli attributes $42K+ in revenue to the program, 10% of the online store's revenue. All of it is assisted attribution: orders from shoppers who engaged with reviews before buying.

Products behind the results

Reviews QI

10%of online store revenue attributed to Quoli

Where shoppers click mostProduct page reviews widgetReview popupReviews sidebarHome page carousel

All-time figures from MoltyFoam's Quoli admin, converted to US dollars.