44K+ footwear reviews for a national retail chain
Stylo sells footwear, bags and accessories through 300+ outlets. Its Shopify Plus store opened with no reviews and no customer photos. Today every online order brings a review request, reviews sit where shoppers decide, and Quoli traces the sales they bring in.
A flagship store with no proof
In footwear, fit decides the sale. A shopper looking at a block heel online wants to know if it stays comfortable through a long evening, if the size runs true and if the finish looks as good in hand as it does on screen. The answers shoppers trust most come from people who already bought the pair.
Stylo had the customers to give those answers. It sells through 300+ outlets, and its Shopify Plus storefront was built to carry that reach online. The store launched without any of that trust on the page: product pages showed a photo and a price with nothing from past buyers, and sizing and comfort questions had nowhere to go.
Proof built into every step of the sale
How a chain of 300+ stores brought its in-store trust online.
A discount for every photo review
Buyers who add a photo or video earn a discount code for their next order. Customer photos show how a heel sits on the foot and how a bag pairs with an outfit, and every redeemed code is a sale Quoli brings in directly.
Requests from a name buyers know
Every order triggers a review request by email, sent from Stylo's own domain so customers recognize the brand in their inbox. The post-purchase email is the engine of the program and brings in most of Stylo's reviews.
Ratings under every product title
A reviews widget anchors every product page and star ratings sit under each product title. A review popup and a home page carousel bring fresh reviews into browsing, so the proof travels with the shopper.
Quality and recommendation on each review
Every review asks the buyer to rate quality and say whether they would recommend the product. The next shopper reads more than a star count before choosing a pair.
Sizing questions answered in the brand voice
Shoppers ask about sizing, comfort and materials on the product page. QI drafts answers in Stylo's voice for the team to review and publish.
Proof that shows up in orders
Reviews are now part of how people shop Stylo online. Shoppers have clicked into review widgets more than a million times, mostly on product pages, where the reviews widget and the star ratings under each title carry the most weight.
Quoli counts a sale in two ways. Direct attribution is an order placed with a discount code the shopper earned by leaving a review. Assisted attribution is an order from a shopper who engaged with a review widget before buying. Both are tracked per order, so Stylo's team can see which part of the program pays back.
The app makes gathering customer reviews simple and straightforward, and it’s definitely helped us get more feedback. The support team has been quick to respond and really helpful with adjustments we needed.
Reviewed on the Shopify App Store · October 15, 2024More customer stories
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