10K+ reviews for scents no one can smell online
Scents N Stories sells perfumes for men and women, unisex scents, roll-ons, attars and home fragrance online. Quoli brought its reviews across, asks every buyer for more and puts them on every product page, where shoppers choose a scent they cannot smell.
A scent no one can smell online
Fragrance is one of the hardest categories to sell through a screen. A shopper cannot test the opening notes, feel how long a scent lasts on skin or hear what people say when they wear it. They lean on the next best thing: other buyers' experience with the bottle, ideally from someone like them.
Scents N Stories sells perfumes for men and women, unisex scents, roll-ons and attars, and many of its names are ones a shopper has never smelled. Its product pages needed proof for each of them, a way to show who was behind each review and a place to ask before buying.
A scent described by people who wear it
How a fragrance store gave online shoppers something to go on.
Every review kept through the switch
Reviews from the previous app moved to Quoli with their photos, so every product page kept its proof from the first day.
Requests by email and on the site
Review requests go out by email after each order, and an on-site form invites reviews from anyone browsing the store. Between them they bring in more than half of all reviews.
Age group and gender on each review
Every review asks the buyer's age group, gender and whether they would recommend the scent, so shoppers can find reviews from people like them.
The product page widget does the work
The reviews widget on each product page does most of the work, with a review popup and star ratings under product titles alongside it.
Notes and longevity questions answered
Shoppers ask about notes, longevity and gifting on the product page, and the team answers from the Quoli admin. More than half of all questions have an answer.
Reviews that sell a scent
Product pages now carry 10K+ reviews, and shoppers read them closely, most of all through the reviews widget on each product page. Most reviewers are 18 to 34, so the reviews tell the team who its online buyers are as well as what they think.
Quoli attributes $62K+ in revenue to the program, 11% of the online store's revenue. Almost all of it is assisted attribution: orders from shoppers who engaged with reviews before buying, rather than orders placed with a review-reward discount.
We have had a fantastic experience with Quoli so far! Their customer service is top-notch; they customized and onboarded us within a day. Throughout the process, they have been incredibly supportive, especially with integrations and other technical aspects.
Reviewed on the Shopify App Store · May 28, 2024More customer stories
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