Footwear where 93% of questions get an answer

Insignia designs women's footwear, from court shoes and slingbacks to moccasins, mules and sandals. Quoli asks every buyer for a review, rates quality on each one and puts shoppers' questions in front of a team that answers them.

Women's footwearCourt shoes, slingbacks, moccasins and mulesShopify

Brown suede Insignia sneakers beside a bag on city asphalt from the Around the City campaign

10K+reviews collected

$30K+revenue attributed to Quoli

93%of shopper questions answered

Premium pairs with no buyer proof

Women's footwear is sized, styled and bought for occasions, and every one of those choices carries risk online. A court shoe has to fit across sizes 35 to 42, hold its shape through a formal evening and feel worth the price. Shoppers look for people who already bought the pair before they commit.

Insignia started its review program on Quoli from a clean slate. Product pages showed the craft in photos, with no word from customers on fit, comfort or quality and no place to ask before buying.

IndustryWomen's footwear

CatalogCourt shoes, slingbacks, moccasins and mules

StorefrontShopify

Quoli productsReviews, Attributes, Questions, QI

Visit the Insignia store

A footwear store where no question waits

How requests and answers work together on every product.

Nine in ten reviews from one email

Review requests go out by email after each order and bring in nine in ten of Insignia's reviews. Most shoppers who click through to the review form go on to submit a review.

Quality rated on every pair

Every review asks the buyer to rate quality and share their gender, so shoppers can find reviews from people who wear the same styles.

Sizing and comfort answered by the team

Shoppers ask about sizing, comfort and materials on the product page, and the team answers from the Quoli admin. Nearly every question gets an answer.

Five places shoppers meet reviews

The reviews widget on each product page, a review popup, star ratings under product titles, a reviews sidebar and a home page carousel share the engagement, so reviews meet shoppers wherever they browse.

Sentiment on every style

QI reads every review and sorts it as positive, neutral or negative, so the team sees how each style lands with customers.

Reviews and answers on every pair

Insignia's product pages now carry 10K+ reviews, each with a quality rating, and shoppers' questions are answered almost without exception. Reviews are part of every route through the store, from the home page carousel to the product page.

Quoli attributes $30K+ in revenue to the program, 5% of the online store's revenue. Most of it is assisted attribution, from shoppers who engaged with review widgets before buying, and the rest came directly through discount codes earned by leaving a review.

Products behind the results