10K+ clean beauty reviews and counting
CoNatural moved thousands of existing reviews to Quoli, then kept growing. Skin type answers, reply drafts and ads made from photo reviews now run on one platform.
Reviews with nowhere to go
CoNatural had thousands of reviews on its previous app and little way to use them the way beauty shoppers buy. Reviews had no structure for skin type, photo and video reviews were rare, and five-star photos never became ads. Switching risked losing what they had built.
Reviews at risk in a move
Thousands of existing reviews had to come across intact.
No skin type on reviews
Shoppers could not find reviews from people with skin like theirs.
Photos that never became ads
Five-star photo reviews stayed on the product page.
Clean beauty proof from import to ad
How a skin and hair care brand kept and reused every review.
Reviews moved with photos and video
Existing reviews moved to Quoli with their photos and videos, with nothing lost.
Requests that lifted submissions to 9%
Email requests after each purchase lifted the submission rate to 9%.
Skin type filters for shoppers
Attribute questions captured skin type and concern, and shoppers filter reviews by skin type.
Reply drafts in the brand voice
Quoli Intelligence drafts replies for the team to review and publish.
Photo reviews as ready-made ads
UGC Ads made five-star photo reviews into ready-to-run creative for Meta.
Beauty reviews on one platform
CoNatural kept every review through the move and grew past 10K+. Shoppers filter reviews by skin type, the team publishes reply drafts in its own voice, and photo reviews become ads. 92% of reviewers recommend the brand.
Before and after Quoli
What changed on CoNatural's product pages.
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