Women's footwear sold on customer photos

ECS designs women's footwear, from everyday flats to bridal heels, alongside bags, apparel and fragrance, sold in its own stores and online. Quoli gave every product page customer photos, design and quality ratings, and a place for shoppers to ask before they buy.

Women's footwear and accessoriesOwn stores and onlineShopify

Blush ballet flats with flower straps beside a vase of dried flowers

3.8K+reviews collected

994questions asked by shoppers

20%+of reviews with photos or video

Detail a product photo cannot carry

Women's footwear is bought on detail. A pair is judged by its finish and by how soft it feels after a full day, a heel by its height and by whether it stays steady through a long evening. Studio photos show the design. They cannot show how a pair wears.

ECS sells flats, heels from two to four inches and bridal styles, with bags, apparel and fragrance alongside. Each line raises its own questions, and the product pages had almost no reviews to answer them and no place for shoppers to ask.

IndustryWomen's footwear and accessories

FootprintOwn stores and online

StorefrontShopify

Quoli productsReviews, Attributes, Questions

Visit the ECS store

Photo reviews from the box to the page

The setup behind one in five reviews carrying a photo or video.

Email and an on-site review form

Review requests go out by email after each order, and an on-site form lets customers leave a review straight from the store. The form now brings in as many reviews as the email.

A thank-you code for every review

Customers who leave a review earn a discount code for their next order. One in five reviews now shows the product as it arrived, from embellishment up close to a pair on the foot.

Customer photos on every page

A reviews widget on every product page, a review popup, a reviews sidebar and a home page carousel keep customer photos in front of shoppers from the first page they land on.

Design and quality scored by buyers

Every review asks for a design rating, a quality rating and whether the buyer would recommend the product. Nearly every reviewer says they would.

Fit and material questions on the page

Questions sit next to reviews on every product page, so shoppers can ask about sizing, heel height and materials before they order.

Shoppers read before they buy

ECS product pages now carry 3.8K+ reviews, and one in five includes a photo or video of the product. Shoppers use them: review widgets have drawn 435K+ clicks, led by the product page widget, the review popup and the reviews sidebar.

Questions are the clearest signal of what shoppers need. Shoppers have asked 994 questions on ECS product pages, a running list of what to cover in product copy, size guides and answers.

Products behind the results

Reviews Attributes Questions

435K+shopper clicks on review widgets

Where shoppers click mostProduct page reviews widgetReview popupReviews sidebarHome page carousel

All-time figures from ECS's Quoli admin.