Customer photos behind every wellness review
Wellness patches are new to most shoppers. The Friendly Patch moved to Quoli and made photos from real customers the proof on every product page.
A new format that needed proof
Wellness patches are unfamiliar to most shoppers. The Friendly Patch needed proof from real customers rather than influencer testimonials, and its previous app limited widget options and review structure for a category that lives on trust.
An unfamiliar format
Shoppers needed to see patches in use before trying them.
Limited widgets
Reviews had few ways to show up on the page.
No structure for results
Reviews did not capture what the patch helped with.
A new kind of product in real use
How a wellness brand made its proof visual.
Photo and video reviews carried over
Existing reviews moved to Quoli with their photos and videos.
A photo request after every order
Email requests after each purchase brought photos or video into 59% of reviews.
What each patch helped with
Attribute questions captured effectiveness and concerns on every review.
Questions before the first order
Questions went live on product pages so shoppers could ask first.
One line of proof by the buy button
Nuggets placed the strongest one-line review by the buy button.
Photo proof on every product page
Most reviews now include a photo or video from a real customer, and 93% come from verified buyers.
Before and after Quoli
What changed on The Friendly Patch's product pages.
More customer stories
Brands across fashion, beauty, food and home running Quoli.
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