6.4K+ questions on every size and style
1st Step sells shoes and bags for women, men and children, from formal and casual pairs to bridal sandals, in its stores and online. Quoli asks every buyer for a review and gives shoppers a place to ask before they buy, and they have asked thousands of questions.
Every size and occasion needed proof
Footwear for a whole family is a long list of decisions: a formal pair for work, a bridal sandal for one evening, school shoes that have to last a term. Each one comes with questions about size, comfort and how the pair will look in person, and shoppers want answers before they order.
1st Step sells shoes and bags for women, men and children across its stores and online. Its product pages showed the range in photos, with nothing from buyers and no place for a shopper to ask about fit or materials.
Answers for family shoe shoppers
Where shoppers ask before they buy and the team keeps up.
A question box on every product
Questions sit next to reviews on every product page, and shoppers use them constantly to ask about sizes, comfort and materials before they buy.
Three in four reviews from email
Review requests go out by email after each order and bring in three in four reviews, with an on-site form for shoppers who want to leave one from the store.
Design and quality on each pair
Every review asks the buyer to rate design and quality and say whether they would recommend the pair. Nearly every reviewer says they would.
Reviews in the popup and sidebar
A popup widget and a reviews sidebar carry most of the engagement, with a review popup and the product page widget bringing reviews to the point of decision.
Proof for every pair
1st Step's product pages now carry reviews from buyers of every style, and shoppers have asked 6.4K+ questions, a running list of what buyers want to know about sizing, comfort and materials. The popup widget and the reviews sidebar keep both in front of shoppers as they browse.
Quoli attributes 1.1K+ orders to the program, all of them assisted attribution: orders from shoppers who engaged with reviews before buying.
Before and after Quoli
What changed on 1st Step's product pages.
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Brands across fashion, beauty, food and home running Quoli.
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