One trusted voice across dozens of beauty brands

Malak is a beauty retailer stocking makeup, skincare, fragrance and gift sets from dozens of international and local brands. It brought its existing reviews into Quoli and now asks every buyer to review what they bought.

Beauty retailMakeup, skincare and fragranceShopify

A Malak storefront with its sign above a bright, open beauty floor

1.2K+reviews on Quoli

4.2K+shopper clicks on review widgets

Many brands and one store to trust

A beauty retailer sells other brands' products, so its own credibility rests on the experience around them: authentic stock, careful packing and honest advice. Shoppers comparing a foundation shade or a fragrance across stores want to hear from people who bought that exact item from this store.

Malak stocks makeup, skincare, fragrance and gift sets across dozens of brands. Before Quoli it had no review program on the store, and its first step was to bring the reviews it already had onto the product pages they belonged to.

IndustryBeauty retail

CatalogMakeup, skincare and fragrance

StorefrontShopify

Quoli productsReviews, QI

Visit the Malak store

Reviews across a multi-brand catalog

How a multi-brand retailer launched reviews across its catalog.

Existing reviews matched to products

Malak's existing reviews were imported into Quoli and matched to their products, so the catalog launched with proof from the first day.

A request after every beauty order

Review requests now go out by email after each order, with an on-site form for shoppers who want to leave a review from the store.

Reviews from shelf to checkout

The reviews widget on each product page leads engagement, with star ratings under product titles, a reviews sidebar and a home page carousel bringing reviews into browsing.

Sentiment by brand and product

QI reads every review and sorts it as positive, neutral or negative, so the team can see how each brand and product lands with Malak's customers.

Reviews on every shelf

Malak's product pages now carry 1.2K+ reviews, and the ratings show the full range, from five stars to the occasional complaint. That honesty is what makes a multi-brand store worth trusting.

Shoppers have clicked into review widgets more than 4.2K times, most of all on the product page, where a review from someone who bought the same shade or scent settles the decision.

Products behind the results

Reviews QI

5review widgets live across the store

Where shoppers click mostProduct page reviews widgetProduct star ratingsReviews sidebarHome page carousel

All-time figures from Malak's Quoli admin.