Footwear proof from people who wore the pair
Urbansole makes shoes, bags and accessories for men, women and children, from moccasins and formal shoes to sliders, sneakers and school shoes. Quoli asks every buyer for a review and keeps their photos in front of shoppers across the store.
Shoes bought without a try-on
A pair of moccasins or formal shoes is judged on fit, on comfort through a working day and on how the leather wears after a few months, and none of that shows in a studio shot. Online shoppers look for people who have already worn the pair before they choose a size.
Urbansole sells moccasins, formal and casual shoes, sneakers, sliders and bags, with collections for men, women and school-age children. Its review program started on Quoli from a clean slate, with no reviews on product pages and no way for shoppers to ask before buying.
Reviews from buyers of the same style
How a footwear brand lets shoppers read reviews from people like them.
Email requests that get finished
Review requests go out by email after each order and bring in most of Urbansole's reviews. Three in four shoppers who click through to the review form go on to submit a review.
Age and gender on every review
Every review asks the buyer's age and gender, so a shopper can read reviews from people in the same age group before choosing a style.
Reviews across four widgets
The reviews widget on each product page, a review popup, a reviews sidebar and a home page carousel share the engagement, so customer photos follow shoppers from the first page to the product page.
Styles tracked by sentiment
QI reads every review and sorts it as positive, neutral or negative, so the team can see which styles customers praise and which need a closer look.
Customer photos on every style
Urbansole's product pages now carry 2.5K+ reviews, and one in five includes a photo or video of the pair. Shoppers have clicked into review widgets more than 116K times, most of all on the product page and in the review popup.
Review requests carry the program: 76% of shoppers who click through from a request go on to submit a review.
Before and after Quoli
What changed on Urbansole's product pages.
More customer stories
Brands across fashion, beauty, food and home running Quoli.
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