A customer's photo with their own words beside it often says more than a studio shot, but getting it into an ad usually means exporting files, briefing a designer and resizing for every placement. This post explains how Quoli's UGC Ads handles that inside the reviews app, what it does not do yet, and what other Shopify review apps list for social and ads on their App Store listings as of October 16, 2026.
Ad creative and star ratings are different jobs
Merchants looking for review ads usually want one of two things. Creative means a review's photo or video and quote laid out as an ad. Ratings means star averages sent to Google so Shopping listings carry stars. Quoli handles both with separate features on Growth and up: UGC Ads for creative and a Google Shopping ratings feed for stars. This post covers creative; ratings are covered in Google Shopping star ratings.
What UGC Ads makes from a review
UGC Ads starts from a photo or video review you choose and builds an ad around it. You adjust the design, then download the result.
Sizes and designs
- Three sizes: Story (1080 x 1920), Portrait (1080 x 1350) and Square (1080 x 1080).
- 11 designs: Spotlight, Framed, Snapshot, Split, Mosaic, Big quote, Five stars, Chat, Testimonial, Proof and Video.
- Adjustable palettes and typefaces, so the ads match your brand.
- Downloads as PNG or JPEG for images, and as MP4 for video reviews with the customer's original sound.
- Background removal for review photos, useful when the product sits in a cluttered shot.
The words and labels in the ad
By default the ad quotes the best single line from the review, and you can switch to the whole review. Either way the words are the customer's own. The reviewer's name appears as first name and last initial. Toggles control the logo, stars, customer's name, product name, call to action and a Verified buyer label, which in Quoli means the review came through a review request for a recorded order.
Where finished ads go
UGC Ads produces files. You upload them to Meta, TikTok or Google through your usual ad accounts, where targeting, budgets and reporting stay as they are. Publishing straight from Quoli to Meta, TikTok and Google is coming soon. Until then, name downloads by product, design and size so the right file is easy to find.
Ask customers before their photos run in ads
A review on your product page and a paid ad are different uses of a customer's photo, face or voice. Quoli does not ask reviewers for permission to use their media in ads, so that step is yours. A short written yes from the customer protects them and you.
- Ask in writing. You can reply privately by email from the review in Quoli.
- Say where the ad will run and roughly how long you plan to use it.
- Keep the customer's reply with the ad files.
- Stop running the ad if the customer changes their mind.
Check each ad platform's own rules on testimonials as well, and keep any claim in the quote to what the product actually does.
Social and ad features on other review apps
| App | Reviews as ads or social posts | First paid plan |
|---|---|---|
| Quoli | UGC Ads, Growth and up ($30 a month) | $10 a month |
| Judgeme | Social media push, Awesome plan | $15 a month |
| Loox | Social posts and stories, Free plan | $49.99 a month |
| Yotpo | Social media UGC, listed | $15 a month |
| Stamped | Social media UGC, listed | $23 a month |
| Junip | Meta Shops, Growth plan | $29 a month |
| Growave | Instagram UGC, Growth plan | $15 a month |
| Okendo | Not listed | $19 a month |
| Fera | Not listed | $9 a month |
From each app's Shopify App Store listing on October 16, 2026. A plan name means the listing ties the feature to that plan. "Listed" means it appears without a plan. "Not listed" means it does not appear on the listing, which does not prove the app lacks it.
Loox lists social posts and stories on its free plan, and Judgeme lists a social media push on its Awesome plan at $15 a month; both cost less for that job than Quoli's Growth plan. Junip's entry is Meta Shops syndication on its Growth plan. A listing label does not show the output, so compare what each app actually produces before you choose. Full comparisons are on compare.
Choosing reviews that work as ads
- Lead with video where the product appears early and the customer speaks naturally.
- Prefer a specific line, such as how something fits or how long it lasted, over general praise.
- Match the size to the placement: Story for full-screen placements, Portrait and Square for feeds.
- Build several designs from one strong review and let your ad account show which performs.
The same short lines can also sit beside the buy button as Nuggets, which come with the same plan as UGC Ads.
Collecting reviews worth advertising
Ads need media, and media needs asking. Quoli's review form takes photos on every plan and video on Starter and up. A photo request email follows reviews that arrived without media, and on Starter and up rewards can differ for text, photo and video reviews. The details are in photo and video reviews on Shopify.
What UGC Ads costs
UGC Ads is included on Growth at $30 a month and on every plan above it. Growth also includes QI review summaries and sentiment and the Google Shopping ratings feed. Unlimited, at $300 a month, adds a dedicated success manager, quarterly business reviews, bespoke widget design and custom integrations.
Quoli's free forever plan covers review collection and the core widgets, so you can build a library of photo reviews before you need ads, and paid plans start with a 14-day trial. Compare plans on pricing.
Install Quoli free from the Shopify App Store. The free forever plan covers the core widgets, and paid plans start with a 14-day trial.