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Author name: Hamayun Rasheed

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Top Metrics for Customer Retention

Metrics that Matter: 9 Key Customer Retention Metrics

As a brand owner, you know that acquiring new customers is essential for growth. However, equally important is retaining those hard-won customers. Customer retention directly impacts your bottom line, and understanding the right metrics can help you build lasting relationships with your audience. Why Customer Retention Matters Before we dive into the metrics, let’s explore …

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Emails That Convert

How to Craft Powerful Post-Purchase Emails: Tips & Examples

Post-purchase emails stand out as a crucial touchpoint, a bridge connecting the initial sale to enduring customer loyalty and repeat business. Post purchase emails are not just about following up; it’s about creating an experience that resonates, retains, and rewards. This blog post delves into effective strategies and provides tangible examples to guide you in …

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A Complete Guide to DTC Marketing

In today’s e-com space, brands continually seek innovative avenues to directly engage with consumers, circumventing intermediaries such as retailers or wholesalers. This is where Direct-to-Consumer (D2C) marketing emerges as a game-changer. Understanding Direct-to-Consumer (DTC) Marketing   Before delving into the intricacies, let’s commence with the fundamentals to grasp the essence of Direct-to-Consumer marketing. Direct-to-Consumer (DTC) …

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review providers

Guide to Switching Review Providers for Growing Brands

Transitioning to a new reviews provider can be daunting for e-com brands aiming to expand their reach. However, selecting a provider that empathizes with your challenges and crafts innovative solutions can pave the path for success. For some, this might entail switching reviews providers. For brands wary of risks, we understand your apprehensions. Among the …

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The Good, The Bad, The Feedback: Responding to Customer Reviews

In the e-com space, customer reviews are the lifeblood of a brand’s reputation. They can be the wind in a company’s sails or the anchor dragging it down. “The Good, The Bad, The Feedback: Navigating Customer Reviews” is not just a catchy title; it’s a survival guide for brands in the age of online transparency. …

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A No-BS Guide To User-Generated Content: Lessons Learned From 5 E-com Brands Killing It With UGC

User-generated content (UGC) has become a powerhouse in the world of e-commerce, revolutionizing the way brands engage with their audience and drive conversions. It’s not just a trend; it’s a strategy that savvy brands are leveraging to build trust, foster community, and boost sales. In this no-BS guide, we’ll delve into the strategies of five …

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